Read Anywhere and on Any Device!

Special Offer | $0.00

Join Today And Start a 30-Day Free Trial and Get Exclusive Member Benefits to Access Millions Books for Free!

Create Free Account

Quick and Easy Sign Up!

It takes less then 1 minute to sign up, then you can enjoy Unlimited eBooks.

Sign Up Browse

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

The Theory and Practice of Corporate Communication: A Competing Values Perspective

Alan T. Belasen
4.9/5 (31910 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:“Professor Belasen’s integration of theoretical insights with practical experience distinguishes this book from any other on the subject. The value to students is that it will enable them to think about corporate communication in a sophisticated and critical way. Not only will they learn to do their jobs well, they will also understand why.â€â€”Gary P. Radford, Fairleigh Dickinson UniversityThe Theory and Practice of Corporate Communication: A Competing Values Perspective offers an integrative approach to corporate communication. Author Alan T. Belasen covers theoretical aspects and uses practical examples and case applications to illustrate the broader, strategic view of the field of corporate communication. The book draws on an adaptation of the Competing Values Framework to provide a fuller and more coherent view of corporate communication in which a dynamic interplay of complementary and often competing message orientations takes place. As an organizing schema, the Competing Values Framework for Corporate Communication (CVFCC) helps capture the richness, complexity, and interdependence of communication approaches (e.g., rationalistic, humanistic), functions (e.g., media relations, employee relations, government relations, investor relations), managerial roles (e.g., broker, director, mentor, innovator), and organizational stakeholders (e.g., employees, customers, regulators, investors, reporters). As a practical approach, it enables corporate communication executives and professionals to operate under the burden of contradictory and often inconsistent expectations coming from diverse constituencies. Responding to these expectations is vital for building a strong identity and sustaining a credible organizational image. The CVFCC brings the whole (corporate communication) and parts (marketing communication, financial communication, organizational communication, management communication) into a more sophisticated theoretical treatment of corporate communication that goes beyond merely discussing “best practices.†Key Features · The CVFCC is integrated throughout, providing the necessary roadmap for navigating the diverse range of activities and organizational functions that fall under the heading of “corporate communication‷ Using case studies and practical applications (from such companies and organizations as Starbucks, NASA, the American Red Cross, Johnson & Johnson, FedEx, and Oracle, among others), the book promotes the teaching of corporate communication from a strategic viewpoint· Each chapter ends with a case study to help readers make sense of the connections between actual situations (what happened?) and theory (how do we make sense of what happened?)· By examining recent corporate failures, learning methods for identifying effective corporate governance practices, and developing integrity programs, readers learn that corporate social responsibility requires not only ethical leaders, but also effective corporate communication strategy, strong corporate culture, and individual involvement.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Theory and Practice of Corporate Communication: A Competing Values Perspective. To get started finding The Theory and Practice of Corporate Communication: A Competing Values Perspective, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
141295035X

The Theory and Practice of Corporate Communication: A Competing Values Perspective

Alan T. Belasen
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: “Professor Belasen’s integration of theoretical insights with practical experience distinguishes this book from any other on the subject. The value to students is that it will enable them to think about corporate communication in a sophisticated and critical way. Not only will they learn to do their jobs well, they will also understand why.â€â€”Gary P. Radford, Fairleigh Dickinson UniversityThe Theory and Practice of Corporate Communication: A Competing Values Perspective offers an integrative approach to corporate communication. Author Alan T. Belasen covers theoretical aspects and uses practical examples and case applications to illustrate the broader, strategic view of the field of corporate communication. The book draws on an adaptation of the Competing Values Framework to provide a fuller and more coherent view of corporate communication in which a dynamic interplay of complementary and often competing message orientations takes place. As an organizing schema, the Competing Values Framework for Corporate Communication (CVFCC) helps capture the richness, complexity, and interdependence of communication approaches (e.g., rationalistic, humanistic), functions (e.g., media relations, employee relations, government relations, investor relations), managerial roles (e.g., broker, director, mentor, innovator), and organizational stakeholders (e.g., employees, customers, regulators, investors, reporters). As a practical approach, it enables corporate communication executives and professionals to operate under the burden of contradictory and often inconsistent expectations coming from diverse constituencies. Responding to these expectations is vital for building a strong identity and sustaining a credible organizational image. The CVFCC brings the whole (corporate communication) and parts (marketing communication, financial communication, organizational communication, management communication) into a more sophisticated theoretical treatment of corporate communication that goes beyond merely discussing “best practices.†Key Features · The CVFCC is integrated throughout, providing the necessary roadmap for navigating the diverse range of activities and organizational functions that fall under the heading of “corporate communication‷ Using case studies and practical applications (from such companies and organizations as Starbucks, NASA, the American Red Cross, Johnson & Johnson, FedEx, and Oracle, among others), the book promotes the teaching of corporate communication from a strategic viewpoint· Each chapter ends with a case study to help readers make sense of the connections between actual situations (what happened?) and theory (how do we make sense of what happened?)· By examining recent corporate failures, learning methods for identifying effective corporate governance practices, and developing integrity programs, readers learn that corporate social responsibility requires not only ethical leaders, but also effective corporate communication strategy, strong corporate culture, and individual involvement.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Theory and Practice of Corporate Communication: A Competing Values Perspective. To get started finding The Theory and Practice of Corporate Communication: A Competing Values Perspective, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
141295035X

More Books

[Leading the Learning Organisation: Communication and Competencies for Managing Change] (By: Alan T. Belasen) [published: November, 1999]

[Leading the Learning Organisation: Communication and Competencies for Managing Change] (By: Alan T. Belasen) [published: November, 1999]

4.4/5 (1,282,506 ratings)

[(Developing Women Leaders in Corporate America: Balancing Competing Demands, Transcending Traditional Boundaries )] [Author: Alan T. Belasen] [Feb-2012]

[(Developing Women Leaders in Corporate America: Balancing Competing Demands, Transcending Traditional Boundaries )] [Author: Alan T. Belasen] [Feb-2012]

4.2/5 (4,466 ratings)

Leading the Learning Organization: Communication and Competencies for Managing Change (Human Comm Processes (Dis))

Leading the Learning Organization: Communication and Competencies for Managing Change (Human Comm Processes (Dis))

4.1/5 (1,751 ratings)

By Alan T. Belasen Developing Women Leaders in Corporate America: Balancing Competing Demands, Transcending Traditional [Hardcover]

By Alan T. Belasen Developing Women Leaders in Corporate America: Balancing Competing Demands, Transcending Traditional [Hardcover]

4.5/5 (743 ratings)

Developing Women Leaders in Corporate America: Balancing Competing Demands, Transcending Traditional Boundaries (Women and Careers in Management) by Alan T. Belasen (2012-02-22)

Developing Women Leaders in Corporate America: Balancing Competing Demands, Transcending Traditional Boundaries (Women and Careers in Management) by Alan T. Belasen (2012-02-22)

4/5 (647 ratings)

The Theory and Practice of Corporate Communication: A Competing Values Perspective by Alan T. Belasen (2007-08-16)

The Theory and Practice of Corporate Communication: A Competing Values Perspective by Alan T. Belasen (2007-08-16)

4/5 (647 ratings)

Mastering Leadership: A Vital Resource for Health Care Organizations by Alan T. Belasen (2015-02-11)

Mastering Leadership: A Vital Resource for Health Care Organizations by Alan T. Belasen (2015-02-11)

4.7/5 (647 ratings)

Mastering Leadership: A Vital Resource for Health Care Organizations

Mastering Leadership: A Vital Resource for Health Care Organizations

4.6/5 (647 ratings)

Women in Management: A Framework for Sustainable Work–Life Integration

Women in Management: A Framework for Sustainable Work–Life Integration

4.9/5 (647 ratings)
loader