Read Product Strategy for High-Technology Companies: How to Achieve Growth, Competitive Advantage, and Increased Profits

Product Strategy for High-Technology Companies: How to Achieve Growth, Competitive Advantage, and Increased Profits

Michael E. McGrath

4.9/5 (17420 ratings)

Description:Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in high-technology companies, very few executives understand how to conceive and shape successful product strategy. Product Strategy for High-Technology Companies shows how to formulate product strategies that lead to successful products. This comprehensive guide covers everything high-tech companies should consider in developing their strategies, including timing, technological change, globalization, product differentiation, cost and price, and contingency planning, as well as marketing and financial considerations. Product Strategy for High-Technology Companies offers more than strategic guidance. Through more than 250 examples, you'll discover how product strategy has been used at such companies as Microsoft, IBM, Compaq Computer, Hewlett-Packard, and many others. Through their trials, errors, and successes, and through the book's expert insights, you'll have a complete framework for building your own innovative, competitive product strategy.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Product Strategy for High-Technology Companies: How to Achieve Growth, Competitive Advantage, and Increased Profits. To get started finding Product Strategy for High-Technology Companies: How to Achieve Growth, Competitive Advantage, and Increased Profits, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 0786301465

Description: Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in high-technology companies, very few executives understand how to conceive and shape successful product strategy. Product Strategy for High-Technology Companies shows how to formulate product strategies that lead to successful products. This comprehensive guide covers everything high-tech companies should consider in developing their strategies, including timing, technological change, globalization, product differentiation, cost and price, and contingency planning, as well as marketing and financial considerations. Product Strategy for High-Technology Companies offers more than strategic guidance. Through more than 250 examples, you'll discover how product strategy has been used at such companies as Microsoft, IBM, Compaq Computer, Hewlett-Packard, and many others. Through their trials, errors, and successes, and through the book's expert insights, you'll have a complete framework for building your own innovative, competitive product strategy.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Product Strategy for High-Technology Companies: How to Achieve Growth, Competitive Advantage, and Increased Profits. To get started finding Product Strategy for High-Technology Companies: How to Achieve Growth, Competitive Advantage, and Increased Profits, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Product Strategy for High-Technology Companies: How to Achieve Growth, Competitive Advantage, and Increased Profits

Product Strategy for High-Technology Companies: How to Achieve Growth, Competitive Advantage, and Increased Profits

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